By developing a new music file format that multiplies the musical styles from a single song, Musinaut just invented a new form of musical creation. Which could attract both artists and music lovers through the entire distribution industry. Clicking the play button, the music starts. Clicking on any of the options list, the song instantly changes musical style while continuing to score. We go from funky jazz to swinging foil. Another click and this is a bluesy rock that emerges from the speakers. Yet it is the same piece of music, recorded (or not) by the same artist, which connects seamlessly types of listening. With each style, it seems to discover a new song while feeling familiar ground. Listening as surprising and unusual! This method of reading music by genre is one of the many strengths of MXP4, a new music file format developed by the young company Musinaut created in June 2006 by Philippe Ulrich (music producer and video games, co-founder of Cryo in particular), Huet (developer and co-founder of Cryo) and Gilles Babinet (serial entrepreneur whose Musiwave sold $ 139 million in January 2006). Musinaut raised $ 6.5 million in March 2007 from two venture capital funds, French, Sofinnova Partners and Ventech. A second round is on the agenda to develop product distribution. But why invest in the musical development at a time when the file formats accumulate (often without interoperability possible) and that the recording industry continues to blame online piracy to justify the fall in revenues ? It is primarily a story of passion for music. "After selling Musiwave, Gilles Babinet wanted to continue in music," says Philippe Ulrich, "I left the game in producing Room with a View Henri Salvador Sylvain Huet was already working on a new file format. We had the content, technology and entrepreneurial vision. "It did not take much to start with visionaries. A vision that would meet the needs of an industry that fails to resolve the crisis caused by the arrival of the global network. "This is to provide a platform open standard that meets the needs of the industry to use multiple formats (original, remix, radio, phone ringtones, etc.). "Decieux said Thomas, vice president and sales manager." It's also a way of bringing the artist to the listener, create a kind of intimacy between the two, "insists Philippe Ulrich evokes special moments spent with Henry Rollins to listen interpret his songs at the piano. Moments "magical and moving" as Philippe Ulrich is now pleased to make available to music lovers. In practice, a file MXP4 incorporates the sequences recorded in the studio but not included in the final mix of the title music. "We consider that a song is a world of creation. MXP4 meet in a single file objects creating the title, "says Philippe Ulrich. Objects, or sequences of music copied as "bricks" on a "grid", which eradicated by the algorithm developed by Musinaut, create an infinite number of colors and styles and listening makes a loop same as ever broadcast the same track (in human time scale at least). An unpredictable form of listening that would animate a whole evening with one track in the stereo, according to its creators. "From six tracks, you can get a million different plays," illustrates Philippe Ulrich. Specifically, the supply of Musinaut is divided into two products: MXP4 MXP4 Creator and Player. The first allows the artist to choose what he will put in his file MXP4 and how it will be available (choice of types, duration, images, inserting words or partition, or message text and even video, etc.) through a choice of "skins". The software is sold 349 euros. But in order to promote its technology, Musinaut Creator offers for download until the end of the year. The artists can then send their files to MXP4 Musinaut who will line giving them visibility on the Net. "The artist is the creator of the wealth of content," insists Philippe Ulrich. The Player is a dashboard multi-platform Windows, Mac (and Linux) as well as Symbian and Windows Mobile to cover the largest number of vectors for the dissemination of music. The pieces can then be heard locally (after download) or streaming, as the economic model chosen by the broadcaster, producer or artist. MXP4 is not a file compression like MP3 but a container of sequences. So, the file size is diminished and may exceed 100 MB blithely "With broadband, it is no longer a problem," says Thomas Decieux. The MXP4 also has dynamic qualities. It is possible to associate patterns of use, depending on the circumstances, trigger a predetermined musical mode. A fashion jogging for a version of a rhythmic way, a way "privacy" for a more sedate style, etc.. A process that could engage the world of advertising, marketing, video games and even audio-visual production avid music "kilometer". If Musinaut technology is revolutionary, its business model remains a classic. As a technology company, Musinaut treatise contain its revenue from the sale of licenses to operate its format. based primarily on the sale of licenses. "We have initialized discussions with operators and mobile phone manufacturers, including smaller [than the industry leaders] in search of differentiating services," recalls Thomas Decieux. The platforms are also online in the loop of discussions. But without agreement, the sales manager will not reveal the names of potential future partners. As for MXP4 Creator, downloads amount to "several thousand" two days after the launch of the format. A new dimension of musical creation is she being born? Philippe Ulrich: "The Creation and Internet law is stupid" When asked what he thinks Philippe Ulrich Bill Creation and Internet (also called Hadopi) born agreements Olivennes the fight against illegal downloading, the contractor takes his time before answering. The subject is the least sensitive. Moreover, the visionary rather than clarify his comments are those of him and not the company he created. "As a music producer, I understand the artists. If interactivity and streaming listening mode [difficult to hack, editor] can stop piracy, so much the better. "But creation of MXP4 was not motivated by the fight against piracy, he says. "99.99% of the MP3 are available free online, everywhere." He said no law can fight against "the ubiquity of digital files over time. It's stupid. "However, he believes, will pay them up together (sometimes very expensive)," people are not angry with the payment. " The question then recreate the value around the songs and the artists' work. "There's plenty to do to create a real economy around his art wi th the fans." Bringing the artist's music by giving it the ability to customize their listening is one. Suddenly, the MXP4 could, at its level, fight against illegal downloading.
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